Volkskeuken is a communal dining initiative that brings people from different backgrounds together around food. They were running a crowdfunding campaign and needed visuals to support it. Originally the plan included an animation and infographic, but given the timeline I suggested focusing on a landing page instead, a single place where all the campaign information could live.
I designed the page structure based on their copy, making sure it was clear and easy to navigate. From there I made a wireframe to map out where custom illustrations or photos would work best, then developed those illustrations through from rough sketches to final artwork. I also built the whole page in Wix, taking care of both the layout and the interactive elements. The aim throughout was to keep things simple and accessible while still doing justice to what Volkskeuken is about.
The finished landing page gave the campaign a clear and cohesive home online. It laid out the practical information while also conveying the warmth behind the initiative, the idea that food is a straightforward but powerful way to bring people together.
