Volkskeuken, meaning "People's Kitchen," is a communal dining initiative that brings people from diverse backgrounds together to cook, share meals, and foster community connections. For their crowdfunding campaign, the goal was to convey their vision of unity and inclusivity through engaging visuals. Initially, the plan included an animation and infographic, but due to time constraints, I recommended creating a comprehensive landing page to serve as a central hub for all campaign information.
 

My Role

• Designed and set up the website framework using the provided copy, ensuring the structure was clear and user-friendly.

• Created a wireframe to identify which sections of the page would benefit from custom spot illustrations or photographs.

• Developed rough sketches and finalized illustrations that complemented the campaign’s message of community and the power of food to bring people together.

• Implemented the entire landing page in Wix, ensuring that the design and functionality worked seamlessly on the platform. I customized the layout and interactive elements to ensure an engaging user experience while maintaining the simplicity needed for a crowdfunding campaign.

• Helped shape the visual narrative, ensuring the website not only informed but emotionally resonated with potential backers of the crowdfunding campaign.
   

Outcome

The result was a compelling landing page that effectively communicated Volkskeuken’s mission and the purpose behind their crowdfunding efforts. The website blended clear information with heartfelt storytelling, capturing the essence of community dining and the power of food to unite people from different walks of life.
 

Tools Used

• Adobe Illustrator

• Procreate

• Wix

 

Impact

This project was more than just a design task—it was about sharing a story of unity and diversity. The website served as a successful platform for Volkskeuken’s crowdfunding campaign, helping to attract support for their vision of inclusive, communal dining spaces.

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Click here to visit the website.

Listen to the podcast (Dutch).​

 

A special thanks to Marieke from Moon Sparkles Productions for bringing this project to life with her enthusiasm and vision.

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