Gemeente Deventer enlisted my help to create a series of illustrations for a sustainability initiative within the municipality. Central to the project was the development of a character mascot—Charlie, a basset hound puppy—as well as header illustrations for various sustainability-related topics. These visuals were designed to bring a friendly, relatable element to the campaign, making complex topics more approachable.

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My Role

• Designed Charlie, the basset hound mascot, based on the client’s mood board and style preferences.

• Created custom header illustrations for key topics: Waste & Reuse, Home, Garden, Subsidies, and Transportation.

• Incorporated a human touch into each illustration by featuring hands performing relevant actions, making the visuals both practical and personal.

• Worked with established brand colors and visual guidelines, presenting initial sketches and style proposals that were refined based on feedback.
   

Outcome

Once the style was finalized, the illustrations were completed and integrated into the sustainability campaign. The playful character of Charlie and the thoughtful illustrations helped communicate important environmental messages in an engaging, accessible way.
 

Tools Used

• Adobe Illustrator

• Procreate
   

Impact

The illustrations added warmth and personality to the sustainability project, making it easier for residents to connect with the content. The project was well-received by the community, and the cohesive visual style helped reinforce Gemeente Deventer’s sustainability goals.
 

Visit the live website. 

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A special thanks to Niek from Gemeente Deventer for the opportunity to collaborate on such a rewarding project!

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