Marvy Green is a non-profit focused on urban greening — they reinvest their profits into donating green roofs and facades to residents and institutions who can't afford them. They found me through De Nieuwe Gevers, a platform that connects organisations with volunteers who have relevant skills, and asked me to make an explainer animation about their mission.
They came in with a logo, a few colours and some icon elements, but no fully developed visual style yet. I used those existing assets as a starting point and built a consistent look and feel for the animation from there. Alongside the visual work, I also helped them shape the voice-over text so the script and visuals would work well together.
The finished animation gives Marvy Green a clear and engaging way to explain what they do and why. The goal was to help them reach potential donors and partners — people who might not have heard of them but would want to support the idea of making cities greener.
The animation created by Andra takes our way of storytelling to a higher level.
Visually appealing, understandable, and in a very fitting style. With the video, we hope to better reach our target audience and create broader awareness that we are a non-profit organization.
Lieke from Marvy Green
